What is Rightsizing? Article by Crowning Touch founder Linda Balentine, as featured in OurHealthSWVA.com

Linda Balentine
Linda Balentine, Founder
Crowning Touch Senior Moving Services
Photo credit: ourhealthswva

“Our Health Southwest Virginia featured “What is Rightsizing?” an article by Crowning Touch founder Linda Balentine.

“Life is all about adapting, and ‘rightsizing’ means adapting positively to a physical change in circumstance. The opportunity to rightsize applies most dramatically when one is faced with the option of moving. Life’s last few decades frequently bring health challenges, and rightsizing is a dynamic and proactive way to enhance your quality of life by reducing your footprint….”

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Featured article: “What is Rightsizing?” by Linda Balentine, as published by OurHealthSWVA.com.

Click here to download the article in PDF format.

Feature article: <a href="https://crowningtouchusa.com/wp-content/uploads/2017/02/what-is-rightsizing-by-linda-balentine.pdf" target="_blank">What is Rightsizing?</a>; by Linda Balentine

Crowning Touch Senior Moving Receives 2016 Best of Roanoke Award

Roanoke Award Program Honors the Achievement


2016 Best of Roanoke Hall of FameROANOKE November 19, 2016 – Crowning Touch Senior Moving has been selected for the 2016 Best of Roanoke Award in the Moving Services category by the Roanoke Award Program.

Each year, the Roanoke Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Roanoke area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2016 Roanoke Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Roanoke Award Program and data provided by third parties.

About Roanoke Award Program

The Roanoke Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Roanoke area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.

The Roanoke Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community’s contributions to the U.S. economy.

SOURCE: Roanoke Award Program

Roanoke Award Program
Email: PublicRelations@localawardscenter.org
URL: http://www.localawardscenter.org

DIRECTION Magazine – HANDLE WITH CARE: With the right approach, movers can profit from the rapidly growing senior market.

Article by Linda Balentine in the January/February 2016 issue of Directions magazine.

HANDLE WITH CARE: With the right approach, movers can profit from the rapidly growing senior market.
Click to view the article in PDF format.


“Hazel is 82, the average age of a senior who decides to leave his or her independent lifestyle behind and move to a more supportive senior community. Hazel’s husband died suddenly a few months ago, and now her home, so comfortable for the past 40 years, feels empty and even threatening. Her children are all hundreds of miles away with busy lives of their own, and Hazel has no intention of involving them in her move. She has lots of friends, but none are physically capable anymore of helping her pack or even unpack.

“The scope of the project keeps her up at night. What will she do with a house full of furniture that she can’t possibly use in her new one-bedroom apartment? What about her husband’s car and the woodworking tools?

“Hazel’s story is not unique. Multiply some version of it by 80 million over the next 30 years, and you will begin to get the picture of an exploding market segment that will need special moving help. According to data from the 2010 census, the U.S. population 65 and older is growing faster than the total U.S. population—and is at a higher percentage than in any previous census. Between 2000 and 2010, the group of Americans 65 and older grew 15.1 percent, while the total U.S. population grew 9.7 percent. Within that age group, 85- to 94-year-olds swelled from 3.9 million to 5.1 million, an increase of 29.9 percent.

“The benefits of focusing on the booming senior population are significant….” Read more »

ROANOKE BUSINESS – Hardship births a company tailored to seniors

Linda Balentine, founder of Crowning Touch Senior Moving Services, is interviewed in the November 2015 issue of Roanoke Business.

From being homeless to selling franchises:

‘You’re good at a lot more than you think you’re good at.’

Linda Balentine, founder of Crowning Touch Senior Moving Services, is interviewed in the November 2015 issue of Roanoke Business magazine.
Click to view the article in PDF format.

Click to view the article in PDF format.
Click to read the article on the Roanoke Business website.

When Seniors Make the Move

Excerpt from “When Seniors Make the Move,”Valley Business FRONT feature article, August 2105.

A Big Decision: Where to Go, Where to Live

Linda Balentine, Founder & CEO of Crowning Touch
Linda Balentine, Founder & CEO of Crowning Touch Senior Moving Services

“According to Linda Balentine, founder and CEO of Crowning Touch, a Roanoke-based senior moving services company that includes not only help with moving, but consignment, auction and real estate, the average age when senior Americans decide to move out of his/her/their home of record is 82. ‘Interestingly,’ she adds, ‘when they do move, the average distance between them and their nearest child is 200 miles.’

“Balentine continues that when you consider the fact that in many cases these seniors’ friends are choosing not to drive at night and they themselves either no longer drive or choose only close destinations, life ‘lots of times has become very lonely.'”

"Throw over your heart, and your horse will follow." - Linda BalentineCONTROL: Because such lifestyle decisions can indeed involve a substantial portion of the assets of an individual or couple, the decision on who has power of attorney — both financial and health — can and does become a huge issue….

“In some cases, the person chosen may not be a family at all. Linda Balentine has been appointed the executrix for the estate of a woman whom she helped move 18 years ago. ‘There’s a problem in the parent/child/sibling relationship, and she came to me instead. Just another example of how powerful the familial scene becomes.'”

Click here to read the full article »

“Banking on a Trend”

Excerpt from “Railroad legacy fades”, Virginia Business, July 28, 2015.

Banking on a trend

Linda Balentine
Linda Balentine
Virginia Business, July 28, 2015

“Crowning Touch Senior Moving Services acts as a one-stop shop for seniors who are downsizing and moving to new living spaces. It handles all aspects of the move: transferring belongings, selling the old house as-is and assisting in disposing of unneeded items through auctions and its consignment store.

“Linda Balentine, its founder and president, started the company 20 years ago while living out of two friends’ houses and relying on a single cell phone. Today, she has 22 employees and recently began franchising the company, planning 100 new Crowning Touch locations in the next five years, all in metropolitan areas with 1 million or more people.

“’Eighty million seniors over the next 30 years will be moving,’ Balentine says, describing the trend as a tsunami of gray hair. These seniors’ ‘needs are not being addressed by the moving industry. We’re the only moving company in the United States with a consignment shop, auction house and real estate division. There is no business model like this.’

“Balentine says she’s been courted by potential franchisees looking to open Crowning Touch locations in Iraq — she turned that one down — and the United Kingdom. A mid-June weekend found her pitching the company at the International Franchise Expo in New York City.

“That’s the kind of business growth that economic development advocates say represents the future of the Roanoke and New River valleys.”

Click here to read the full article »